And we'd like to pay you for the introduction. Properly, and more than once.
CobbledWorks referral program02 / 22
What we do
We build websites and custom software for local businesses.
The plumber, the boutique, the landscaping crew, the HVAC company. It is theirs, not ours. We build it, we hand it over, and then we stick around and support it, the way you'd want a friend of yours treated.
That last part matters, because the people you introduce us to are your people.03 / 22
What we build
It runs the business, not just the marketing
The site is the front door. Behind it, the software that runs the day.
A site, the way we build them
Their customer book, and the crew in their pocket
Three more do not live on a screen at all. Those are next.
Builds run from about $1,495 to $4,995, then a monthly plan from $129 to $329. You don't need to know any of that to make an introduction; it's just what your referral is buying.04 / 22
The three you do not see
The software is the real value
The website is the front door. The software behind it does these three things, and a person here stands behind every one of them.
Someone answering
The call that comes while he is up a ladder gets answered, and booked, without him.
Getting found
Local SEO and real articles on their own domain, so this search ends at their name.
The showpiece
Configurators and galleries, for the work that sells with the eyes before a word is said.
Photographs, not screenshots, because these three are about what changes in the owner's day.05 / 22
Before you say a word to anybody
Go and look at the work.
Lawn care
Roofing
Outdoor living
Pressure washing
Live music
Auto detailing
Every one of them live at cobbledworks.com. Twenty four designs, no two alike.06 / 22
Who is asking
Twenty five years of contracts, and one lesson that outlasted all of them
I am Tristian Walker, founder and CEO of CobbledWorks.
25 yrs
corporate contracting
Executive roles with some of the largest healthcare organizations in the world. I built the contracts and the accounts behind them, supporting hundreds of thousands of people across the country.
20+ yrs
hospitality, and fine dining
Managing teams internationally, in the one business where the entire product is how a person gets treated. Corporate life taught me the paperwork. This taught me the people.
One lesson
from both of them
Nothing moved without a relationship. Not a national contract, and not a table on a Friday night. The signature was always the last step, never the first one.
So I will say the thing I actually believe, and then I'll spend the next few minutes showing you why. My network is my net worth. I built a company that pays people for an introduction because I know exactly what one is worth.
That is why I am the one standing here, and why the ask at the end of this is the one I would want made of me.07 / 22
The people you already know
Your circle is bigger than it feels
600
people you actually know, though you would guess a dozen
Ask anyone and they name eight or ten. Researchers counted it properly: people you know by name or by face.
Measured on 1,370 US adults. McCormick, Salganik and Zheng, Journal of the American Statistical Association, 2010.
1
introduction is the whole ask
You think of one owner, you give us the name, and your part is done. There is nothing to work and nothing to keep up.
One name is enough. You get paid for the person you introduce, and that is where it ends.08 / 22
Who this is for
You know more of them than you think
Owner-run businesses, roughly one to twenty-five people, where the owner still answers the phone.
Trades and field service
Pool, lawn, HVAC, cleaning, moving. Anybody with a truck and a route.
Home care and in-home work
Caregivers and senior services, where the family needs to see the visit happened.
Shops with a book of regulars
Boutiques, dealers, studios. Photo-rich work sitting on a dated site.
People who sell on relationships
Realtors, insurance, brokers. They live on follow-up, and follow-up is what they lose.
High-ticket, long decisions
Custom builders and remodelers. The sale takes months, so the site works in between.
People who are the product
Photographers, musicians, coaches. Booking, proof, and a presence worth the price.
Who it isn't for: big chains, anyone happy with what they've got, and anyone you'd feel odd introducing. If it's not a fit we say so early.09 / 22
How you get paid
Three ways, every deal
$100
when they buy
Cash, the moment your referral's first payment goes through.
a cut
of their sign-up
A percentage of what they pay to get started, it grows as you refer more.
10%
of the billed fee, for life
Of what they're billed, every month, for the life of the relationship.
One introduction pays you three ways. The third one keeps paying long after you've forgotten you made it.10 / 22
Straight talk
The fine print, up front
Nothing to join, nothing to buy
No fee, no starter kit, no quota. This is not that kind of program.
You're paid when their first payment clears
Real revenue, real payout, every time. Nobody is paid for handing over a name.
No pressure on your people
If your introduction decides it's not for them, that's a fine outcome. You owe nothing, they owe nothing, and the relationship stays good.
Our sales team is paid in full either way
Nobody at our end loses a dime when a deal comes from you, so your referral gets our best effort, not a grudge.
The 60-day condition
If they cancel inside 60 days, the commission comes back off your next payout, never a bill. After day 60 it's yours for good.
The program funds itself from the business it creates. That's why every promise on this screen holds.11 / 22
The paperwork
No W-9, no payment
This is real income, so the government needs your tax details before a dollar can move to you. We cannot pay you without it, no matter how many introductions you have made.
W-9
Once, and never again
It comes up at the moment your first commission is ready, not when you join. One short form, a few minutes, and it is done for good. Nobody is asked for a tax ID before they have earned anything.
We would rather say this plainly now than have you find out when you are owed money.12 / 22
Step one
It starts with your referral code
$100
once their first payment clears
then
5%
of the build fee, as they pay it down
What sets it off
You join and we assign you a code. Your person comes to us with it. They buy, and their first payment clears. That is the moment your $100 lands. Your build share follows after it, riding their instalments as they pay.
Know someone, hand them your code, get paid when their first payment clears.13 / 22
Step two
You read it, you sign it, you are a partner
1
Read it. It is one page of plain English.
What we build, what an introduction is, when you get paid, and how either of us can walk away. No clause you need a lawyer to translate.
2
Tick the box and type your name.
That is the signature. It takes about a minute, and you get a copy of exactly what you signed.
3
Now you are a partner.
Your levels start counting, and the terms you just read are locked for your term. The W-9 is the other half; without it we cannot pay you.
Nothing is hidden behind the signature. You read it first, and the referrals you have already made count toward your level from the day you sign.14 / 22
As you go
The more you send, the bigger your share
The $100 and the 10% monthly never change. Only the build share climbs, counted all time and never lost.15 / 22
The part nobody else offers
One introduction, then every month after
One introduction, made once, still paying in year four. Nothing else is asked of you in between.16 / 22
The math on a single name
What one introduction pays you
On the MEDIAN build we publish, $2,495, on a $195 a month plan. The build share arrives with their instalments over a term of up to 24 months, never in one lump. The more you send, the higher your share of the build goes.
1 to 3introductions, all time
Close bonus$100
5% of the build$125
Per introduction$225
then $20 to $60 a month1 to 3 clients paying you, at $20 each
4 to 9introductions, all time
Close bonus$100
8% of the build$200
Per introduction$300
then $80 to $180 a month4 to 9 clients paying you, at $20 each
10 to 14introductions, all time
Close bonus$100
10% of the build$250
Per introduction$350
then $200 to $280 a month10 to 14 clients paying you, at $20 each
15 and upintroductions, all time
Close bonus$100
12% of the build$299
Per introduction$399
then $300 a month and up15 or more, and still climbing, at $20 each
The $20 a month is the starting point, not the ceiling. It is 10% of their bill, so it climbs as they add on. The card you are standing on tells you how many of those you have running at once.
The close bonus is $100 on a website build. A standalone tracking deal pays $50. The median of the four published build fees, $1,495 / $1,995 / $2,995 / $4,995, which is $2,495. The build share is paid against each instalment over a term of up to 24 months. Restate this off real sales data once we have it.17 / 22
A model, not a promise
What lands in your account every month
Not a five-year pile. The cheque that arrives in a normal month, at each point along the way.
The partnerReferralsAfter year 1After year 3After year 5Which covers
1 a yearone introduction a year
5
$20
$57
$92
the phone bill
3 a yearone a season
15
$58
$169
$273
the power and the water
6 a yearone every couple of months
30
$116
$336
$544
a car payment
12 a yearone a month
60
$231
$672
$1,087
a mortgage payment
It arrives whether or not you send another name that month, and it grows for as long as your clients stay.
A model on stated assumptions, not promised earnings. Your dollars depend on what your referrals buy and how long they stay.18 / 22
If you keep showing up
Five years in, you can afford this
Keep it up for five years and the money stops being pocket change. This is what it has added up to, and the bill it pays every month by the end.
1 a year5 introductions
$3,334
5 years of this
then $92 a month
You can afford the phone bill
3 a year15 introductions
$12,187
5 years of this
then $273 a month
You can afford the power and the water
6 a year30 introductions
$26,337
5 years of this
then $544 a month
You can afford a car payment
12 a year60 introductions
$54,717
5 years of this
then $1,087 a month
You can afford a mortgage payment
What it covers is your business, not ours. The point is that it is a real bill, paid every month, off introductions you were already in a position to make.
A model on stated assumptions, not promised earnings. The comparisons are everyday examples.19 / 22
The promise behind it
Your name is safe with us.
An introduction is a loan of your reputation. So: no hard sell on your people, no games with pricing, and if it's not a fit we say so and part friendly. You'll never regret making the introduction, that's the standard we run on.
Your veto
You keep the say on every name. Tell us to stop and we stop. No follow up, no second try, no questions asked.
One business owner you know whose website is hurting them, or who doesn't have one at all. Give me their first name. That's the whole ask. We'll take it from there, gently, and the first $100 is yours when they buy.
No fee to joinNo selling requiredPaid when they buyW-9 required before we can pay
CobbledWorks · ask me for the one-pager on your way out21 / 22
When a name comes to mind
Come join us at ConnectClub.
Join and we hand you your referral code. Then we help you make that first introduction, so you are never doing it on your own. Everybody in the room gets paid.
ConnectClub
